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The tech group hopes to make its services activities equal contributors to company profits alongside hardware sales
Sales of seltzers doubled in the US between 2010 and 2019.
Whether prompted by thoughts of desert islands or tales of maharajas, targeted broadcasts are an increasingly popular marketing tool
Retailers are mining their huge customer bases in hopes of capturing digital marketing dollars
We all had a break from nuisance calls during the pandemic — so now they seem even more intrusive
Inappropriate comments by marketing executive highlight the industry’s grubby ways of thinking about young women
Not all big tech groups are ready for new privacy regulations
Disney, Nike, Volkswagen and others curtail business while rouble’s plunge hits shoppers
The ecommerce group is also benefiting from advertising revenue, but it will need to maintain its operating margin
Others can learn from Amazon’s failed social media diplomacy
Negative publicity is a reminder of the risks of schemes concocted with little thought of possible liabilities
Top brands’ promise to halve greenhouse gases by 2030 undermined by wider shortfall
Like us, our politicians construct a falsely authentic version of themselves to attract support
In her regular column, a London-based founder finds that working with social media stars is a mixed experience
Drugmakers prepare for intense marketing competition to provide annual Covid jab
Games demonstrate why Japanese companies must ditch traditional ‘silent’ approach on social issues
Hackers are using corporate tools, from ‘ethical’ codes to legalese, to attack companies themselves
Abrdn’s renaming is another blow to clarity and comprehension
New name and logo have so far been met with equal parts bafflement and amusement — but that may change
Green energy supplier takes top spot and London remains the city with the most high-growth businesses
Company has pulled back from costly deals with teams, schools and athletes that have promoted its brand
Many companies buy a purpose off the shelf to satisfy do-gooders before going back to making money
Brazilian dairy farm yields three times more per hectare than the New Zealand average
Energy drinks are an increasingly crowded space but this looks like a well-timed tie-up
‘Cookie apocalypse’ forces profound changes in online advertising. Plus: tech consultancies challenge global ad agencies on their own turf; marketers defend role of ‘human touch’ against march of AI; Burger King’s ‘chicken sandwich war’ marks revamp of CMO role
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