Add this topic to your myFT Digest for news straight to your inbox
WPP-owned advertising agency seeks to tap trend for seeking medical information on social media
New venture has the potential to become a lucrative side hustle
The Brandtech Group will use funds to disrupt industry with machine-generated content and artificial intelligence
Advertising group suffers earnings hit as clients remain cautious on outlook
FCA says those who flout rules around financial promotions face potential criminal prosecution
Europe’s creator economy is growing rapidly as more consumers and brands turn from traditional media to online platforms
These platforms aren’t free, and regulators are trying to manage the price
Jim Riswold powered Honda’s sales and ‘wrote like a god’ for Nike. After living with leukaemia for over 20 years and turning his focus to art, he contemplates one ‘hell of a round’ in the advertising world
Campaign will target swing states and comes on heels of president’s fiery State of the Union speech
Broadcaster in ‘early stages’ of strategic restructuring as it focuses on digital streaming services
Financial Reporting Council says Big Four firm’s audit failed to meet requirements
Acquisition of Vizio shows the US retailer is serious about building a rival to Amazon Prime
Advertising agency says US elections, Olympics and Super Bowl should help growth in 2024
The rapidly evolving technology is making it easier and cheaper to deliver high-quality campaigns. But where does that leave creatives?
World’s biggest brands to spend $650mn on coveted ad slots, featuring celebrities from Lionel Messi to Jennifer Aniston
Automated tools in marketing could amplify unverified climate buzzwords for products, says head of ASA
ASA says details about electric vehicles and capital’s Ulez pollution zone need to be more specific
Tumultuous change creates risks and opportunities for incumbents in the industry
Media sector scrambles to deal with fallout from phase out of cross-website trackers
Agreement with French group is the first prosecutors have made with an advertising agency over its alleged role
Faster than expected growth in the Google Cloud services business helps boost revenue to $86.3bn
New technology set to have ‘profound effect on our business’, warns chief executive Mark Read
BCW and Hill & Knowlton tie-up follows broader simplification of parent company’s complex web of operations
Decision comes as advertising industry faces existential threats from generative artificial intelligence
Retailer claims club shirt sponsorship for Asahi’s Super Dry beer brand infringes trademark rights
International Edition