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    Shola Asante

    Shola Asante is co-founder of footwear brand Sante + Wade. She writes for the FT about her experience as an entrepreneur and running an SME. She previously worked as a broadcast journalist and has written award-winning fiction.

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    • Monday, 25 July, 2022
      Entrepreneurship
      How to stop feeling lonely at the top

      Founders and entrepreneurs can find support, networks and help — they just need to make time

      Hugh Jackman as Wolverine with his claws out ready to fight
    • Thursday, 14 April, 2022
      Entrepreneurship
      How to turn design dreams into a commercial reality

      Stick to first principles — never lose sight of what your customer wants and be quick to ditch a shoddy manufacturer

      A woman at a drawing board designing a product
    • Sunday, 27 February, 2022
      Entrepreneurship
      Small businesses need to embrace budgets

      Too many SMEs fail to see the value in financial planning in the belief it is restricting

      Two hipster-looking leatherworkers discussing product design at a table in their leather workshop
    • Thursday, 20 January, 2022
      UK economy
      Post-pandemic trade shows need to be smaller and targeted

      These events are vital for businesses but they are expensive and need to evolve with our more hybrid world

      The Motor Show in Earl’s Court, London, at peak capacity in 1966
    • Friday, 17 December, 2021
      Entrepreneurship
      Profit and purpose are twin challenges for small businesses

      Tight resources can leave founders wrestling with their social conscience

      ESkootr is planning e-scooter races and championships to encourage a new sport
    • Wednesday, 10 November, 2021
      Work & Careers
      Why the small business underdog may never have its day

      Big companies are more likely than ever to maintain their dominant positions over plucky start-ups

    • Wednesday, 13 October, 2021
      Work & Careers
      In a rut? Phil the weatherman shows us how to break free

      Day-to-day demands of running a business can obscure the value of creativity

      Bill Murray and Andie Macdowell in Groundhog Day
    • Tuesday, 21 September, 2021
      Entrepreneurship
      Influencer marketing is no silver bullet for small business

      In her regular column, a London-based founder finds that working with social media stars is a mixed experience

      George Clooney in a Nespresso advert
    • Wednesday, 4 August, 2021
      Entrepreneurship
      A co-founder can ease the load but choose wisely

      Whether to fly solo or be part of a team is a decision faced by many entrepreneurs at some point in their journey

    • Wednesday, 7 July, 2021
      Entrepreneurship
      Myths, magic and the making of an entrepreneur

      Some founders suggest business-building is their destiny, but most begin rather differently

      Unlike fantasy heroes such as Harry Potter, entrepreneurs are not born with a true sense of purpose and destiny
    Previous page You are on page 1 Next page

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