Accessibility helpSkip to navigationSkip to contentSkip to footer

Cookies on FT Sites

We use cookies and other data for a number of reasons, such as keeping FT Sites reliable and secure, personalising content and ads, providing social media features and to analyse how our Sites are used.

Accept cookies
Manage cookies
  • Sign In
  • Subscribe
Open side navigation menuOpen search bar
Financial Times
SubscribeSign InmyFT
  • Home
  • World
    Sections
    • World Home
    • Global Economy
    • UK
    • US
    • China
    • Africa
    • Asia Pacific
    • Emerging Markets
    • Europe
    • War in Ukraine
    • Americas
    • Middle East & North Africa
    • Australia & NZ
    Most Read
    • Federal Reserve shifts to quarter-point rate rise but warns of more to come
    • Battle of Bakhmut nears tipping point as Russia intensifies offensive
    • Stocks and bonds soar as investors bet that rates are close to peak
    • Military briefing: does Ukraine need western fighter jets?
    • Economists detect dovish undertones from ‘more optimistic’ Jay Powell
  • US
    Sections
    • US Home
    • US Economy
    • US Companies
    • US Politics & Policy
    Most Read
    • Companies
      Sections
      • Companies Home
      • Energy
      • Financials
      • Health
      • Industrials
      • Media
      • Professional Services
      • Retail & Consumer
      • Tech Sector
      • Telecoms
      • Transport
      Most Read
      • Gautam Adani defends ‘robust’ business as stock losses reach $100bn
      • New York property tycoon to give worn-out offices ‘back to the bank’
      • Jo Johnson quits as director of UK firm with Adani ties
      • Goldman to fund meagre payouts to banks hammered by Archegos collapse
      • Shell profits more than double to record $40bn
    • Tech
    • Markets
      Sections
      • Markets Home
      • Alphaville
      • Markets Data
      • Cryptofinance
      • Capital Markets
      • Commodities
      • Currencies
      • Equities
      • Fund Management
      • Trading
      • Moral Money
      • ETF Hub
      Most Read
      • Adani Enterprises calls off $2.4bn share sale
      • Live news: US labour market shows resilience even as business investment ticks down
      • Shell profits more than double to record $40bn
      • US stocks jump after Fed announces smaller rate rise
      • Live news updates from February 1: Fed lifts rates 0.25 points, Eurozone inflation slows sharply
    • Climate
    • Opinion
      Sections
      • Opinion Home
      • Columnists
      • The FT View
      • The Big Read
      • Lex
      • Obituaries
      • Letters
      Most Read
      • The return of the ‘British disease’
      • Beware the great battery industry fallacy
      • End the Fed ‘put’
      • OK boomer, you’re more generous than we thought
      • Conservatives are forced to face the economic case for net zero
    • Work & Careers
      Sections
      • Work & Careers Home
      • Business School Rankings
      • Business Education
      • Entrepreneurship
      • Recruitment
      • Business Books
      • Business Travel
      Most Read
      • A new generation refuses to keep quiet on age discrimination at work
      • Shoshana Zuboff: ‘Privacy has been extinguished. It is now a zombie’
    • Life & Arts
      Sections
      • Life & Arts Home
      • Arts
      • Books
      • Food & Drink
      • FT Magazine
      • House & Home
      • Style
      • Travel
      • FT Globetrotter
      Most Read
      • Retiring at 62? The French have it absolutely right
      • Alexa Chung on the unpolished appeal of Indie Sleaze
      • Why I’m only buying five new things in 2023
      • Amy Hwang’s cartoons about life and work
      • What a perilous flight from North Korea tells us about digital connections
    • HTSI
    MenuSearch
    • Home
    • World
    • US
    • Companies
    • Tech
    • Markets
    • Climate
    • Opinion
    • Work & Careers
    • Life & Arts
    • HTSI
    Financial Times
    SubscribeSign In

    Shola Asante

    Shola Asante is co-founder of footwear brand Sante + Wade. She writes for the FT about her experience as an entrepreneur and running an SME. She previously worked as a broadcast journalist and has written award-winning fiction.

    Add to myFT Digest

    Add this topic to your myFT Digest for news straight to your inbox

    • Monday, 25 July, 2022
      Entrepreneurship
      How to stop feeling lonely at the top

      Founders and entrepreneurs can find support, networks and help — they just need to make time

    • Thursday, 14 April, 2022
      Entrepreneurship
      How to turn design dreams into a commercial reality

      Stick to first principles — never lose sight of what your customer wants and be quick to ditch a shoddy manufacturer

    • Sunday, 27 February, 2022
      Entrepreneurship
      Small businesses need to embrace budgets

      Too many SMEs fail to see the value in financial planning in the belief it is restricting

    • Thursday, 20 January, 2022
      UK business & economy
      Post-pandemic trade shows need to be smaller and targeted

      These events are vital for businesses but they are expensive and need to evolve with our more hybrid world

    • Friday, 17 December, 2021
      Entrepreneurship
      Profit and purpose are twin challenges for small businesses

      Tight resources can leave founders wrestling with their social conscience

    • Wednesday, 10 November, 2021
      Work & Careers
      Why the small business underdog may never have its day

      Big companies are more likely than ever to maintain their dominant positions over plucky start-ups

    • Wednesday, 13 October, 2021
      Work & Careers
      In a rut? Phil the weatherman shows us how to break free

      Day-to-day demands of running a business can obscure the value of creativity

    • Tuesday, 21 September, 2021
      Entrepreneurship
      Influencer marketing is no silver bullet for small business

      In her regular column, a London-based founder finds that working with social media stars is a mixed experience

    • Wednesday, 4 August, 2021
      Entrepreneurship
      A co-founder can ease the load but choose wisely

      Whether to fly solo or be part of a team is a decision faced by many entrepreneurs at some point in their journey

    • Wednesday, 7 July, 2021
      Entrepreneurship
      Myths, magic and the making of an entrepreneur

      Some founders suggest business-building is their destiny, but most begin rather differently

    Previous page You are on page 1 Next page

    Useful links

    Support

    View Site TipsHelp CentreContact UsAbout UsAccessibilitymyFT TourCareers

    Legal & Privacy

    Terms & ConditionsPrivacy PolicyCookiesCopyrightSlavery Statement & Policies

    Services

    Share News Tips SecurelyIndividual SubscriptionsGroup SubscriptionsRepublishingExecutive Job SearchAdvertise with the FTFollow the FT on TwitterFT ChannelsSecondary Schools

    Tools

    PortfolioToday's Newspaper (ePaper)Alerts HubBusiness School RankingsEnterprise ToolsNews feedNewslettersCurrency Converter

    Community & Events

    FT CommunityFT Live EventsFT ForumsFT Board DirectorBoard Director Programme

    More from the FT Group

    Markets data delayed by at least 15 minutes. © THE FINANCIAL TIMES LTD 2023. FT and ‘Financial Times’ are trademarks of The Financial Times Ltd.
    The Financial Times and its journalism are subject to a self-regulation regime under the FT Editorial Code of Practice.
    Financial Times

    International Edition

    Subscribe for full access
    • Switch to UK Edition
    • Top sections
    • Home
    • World
      • Global Economy
      • UK
      • US
      • China
      • Africa
      • Asia Pacific
      • Emerging Markets
      • Europe
      • War in Ukraine
      • Americas
      • Middle East & North Africa
      • Australia & NZ
    • US
      • US Economy
      • US Companies
      • US Politics & Policy
    • Companies
      • Energy
      • Financials
      • Health
      • Industrials
      • Media
      • Professional Services
      • Retail & Consumer
      • Tech Sector
      • Telecoms
      • Transport
    • Tech
    • Markets
      • Alphaville
      • Markets Data
      • Cryptofinance
      • Capital Markets
      • Commodities
      • Currencies
      • Equities
      • Fund Management
      • Trading
      • Moral Money
      • ETF Hub
    • Climate
    • Opinion
      • Columnists
      • The FT View
      • The Big Read
      • Lex
      • Obituaries
      • Letters
    • Work & Careers
      • Business School Rankings
      • Business Education
      • Entrepreneurship
      • Recruitment
      • Business Books
      • Business Travel
    • Life & Arts
      • Arts
      • Books
      • Food & Drink
      • FT Magazine
      • House & Home
      • Style
      • Travel
      • FT Globetrotter
    • Personal Finance
      • Property & Mortgages
      • Investments
      • Pensions
      • Tax
      • Banking & Savings
      • Advice & Comment
      • Next Act
    • HTSI
    • Special Reports
    • FT recommends
    • Lex
    • Alphaville
    • Lunch with the FT
    • FT Globetrotter
    • #techAsia
    • Moral Money
    • FTfm
    • Newsletters
    • Video
    • Podcasts
    • News feed
    • FT Live Events
    • FT Forums
    • Board Director Programme
    • myFT
    • Portfolio
    • Today's Newspaper (ePaper)
    • Crossword
    • Our Apps
    • Help Centre
    • Subscribe
    • Sign In