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F1 owner aims to expand audiences beyond historical European base
Motorsport’s premium global franchise is calculating how it can serve a younger, more diverse fan base without alienating core supporters
US carmaker writes to group’s owner seeking full transparency regarding allegations of personal misconduct
Plus, Carlyle co-founder gets into baseball, football’s transfer market tanks
British driver switches from team that has powered record-breaking career
UK’s Box to Box Films agrees fundraising with Bruin Capital as demand grows for sports documentaries
Also in today’s newsletter: Taylor Swift’s place in football, golf’s changing of the guard, and more
Plus, F1’s valuation race hots up, multiclub ownership divides the Premier League, and more
Organisers weigh a surge of commercial interest against the season’s lack of competitiveness for the world champion title
The latest grand prix is seen as a new ‘jewel in the crown’, but drivers question the gruelling nature of an expanding race schedule
Motor racing expands its audience in America on the back of Netflix docu-series and successful races in Miami, Austin and Las Vegas
B2B software providers have taken up a dominant advertising position, after tobacco companies were excluded in 2006
Lawrence Stroll just spent a fortune trying to win this year’s championship. Was it worth it?
Plus, Nike’s U-turn on retail strategy and Fenway gets into golf
Starting next month, the F1 team’s high-tech hide-out in Woking will offer regular public tours
F1 try to balance the trade-offs of growth. Plus: surge in media following fuels commercial deals; Lando Norris looks to challenge Verstappen next year; team valuations continue to soar; sponsors seek to tap into younger audience; F1 moves up a gear in the US market
China’s first Formula One driver on seeing Schumacher drive, moving to the UK as a child to compete and his progression to motorsport elite via karting and Formula Two
The new, all-female racing circuit is not under pressure to become self-funding anytime soon
The racing team needs the US carmaker’s expertise in cell technology as F1 moves to 50% battery power from 2026. For Ford, the deal is a shop window for its expertise
Simpler, hybrid engines that use zero-emission fuels will come in from 2026, luring carmakers such as Ford and Audi back to motorsport
Focus is on re-establishing Grands Prix in countries including India, China and Japan to extend commercial reach to billions of potential fans
Traditional broadcasters have helped steer fans towards the motorsport’s own subscription apps, F1 TV and F1 TV Pro
Will Aston Martin’s state-of-art factory, McLaren’s new wind tunnel and Red Bull’s move to in-house engine production pay off?
As he leads the expansion of the elite car racing series, the CEO counters team rivalries with a calm management style
F1 is undergoing a kind of revolution, with new rules, new tech, new teams, and a boost in popularity
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