Add this topic to your myFT Digest for news straight to your inbox
World’s second-largest sportswear brand expects boost from key market as it battles US slowdown
The German sportswear brand is expected to report a profit despite the Yeezy debacle
Bjørn Gulden tells podcast that it was ‘unfortunate’ that scandal over controversial rapper ended brand partnership
Sales trends are improving in world’s second-largest economy, says Bjørn Gulden
New chief must deal with aftermath of Kanye West tie-up before he can focus on turnround efforts
German group warns of possible hit of up to €700mn because of unsold Yeezy shoes
German sportswear giant is reeling from a triple whammy of crises as it awaits its new chief
World’s second-largest sportswear brand poaches rival boss from Puma
The Puma boss has restructured the group and drawn inspiration from its proud heritage
German sportswear brand agrees to 10-year contract with City Football Group
Net profits almost double in third quarter as celebrity tie-ups lift sales
Sports brand remains upbeat despite earnings slide as sales rise, helped by women’s sportswear
International Edition