Accessibility helpSkip to navigationSkip to contentSkip to footer

Cookies on FT Sites

We use cookies and other data for a number of reasons, such as keeping FT Sites reliable and secure, personalising content and ads, providing social media features and to analyse how our Sites are used.

Accept cookies
Manage cookies
  • Sign In
  • Subscribe
Open side navigation menuOpen search bar
Financial Times
SubscribeSign InmyFT
  • Home
  • World
    Sections
    • World Home
    • Global Economy
    • UK
    • US
    • China
    • Africa
    • Asia Pacific
    • Emerging Markets
    • Europe
    • War in Ukraine
    • Americas
    • Middle East & North Africa
    • Australia & NZ
    Most Read
    • ‘Dare to fight’: Xi Jinping unveils China’s new world order
    • Donald Trump indicted on criminal charges in New York
    • Donald Trump to surrender to New York prosecutors on Tuesday
    • Donald Trump indictment thrusts a divided nation into new chapter of chaos
    • Eurozone inflation falls sharply to 6.9% as energy costs recede
  • US
    Sections
    • US Home
    • US Economy
    • US Companies
    • US Politics & Policy
    Most Read
    • Companies
      Sections
      • Companies Home
      • Banks in turmoil
      • Energy
      • Financials
      • Health
      • Industrials
      • Media
      • Professional Services
      • Retail & Consumer
      • Tech Sector
      • Telecoms
      • Transport
      Most Read
      • Colm Kelleher: Irish financial crisis veteran orchestrating Credit Suisse takeover
      • UK is global equity markets ‘backwater’, Nick Train warns
      • Mis-steps that brought Virgin Orbit crashing back to earth
      • Dealmaking at 10-year low in first quarter as bank crisis hits confidence
      • Rolls-Royce replaces finance director as new chief shakes up top team
    • Tech
    • Markets
      Sections
      • Markets Home
      • Alphaville
      • Markets Data
      • Cryptofinance
      • Capital Markets
      • Commodities
      • Currencies
      • Equities
      • Fund Management
      • Trading
      • Moral Money
      • ETF Hub
      Most Read
      • Prepare for a multipolar currency world
      • Live news updates from March 31: Nasdaq posts biggest quarterly gain since 2020, Eurozone inflation slows
      • Flood of cash into US money market funds could add to banking strains
      • UK is global equity markets ‘backwater’, Nick Train warns
      • A lamentation of investment bankers
    • Climate
    • Opinion
      Sections
      • Opinion Home
      • Columnists
      • The FT View
      • Lex
      • Obituaries
      • Letters
      Most Read
      • Prepare for a multipolar currency world
      • Why are Americans dying so young?
      • We are living through a trillion-dollar rebalancing
      • Law versus man: Trump’s courtroom drama begins
      • The wheels of justice turn for a former US president
    • Work & Careers
      Sections
      • Work & Careers Home
      • Business School Rankings
      • Business Education
      • Entrepreneurship
      • Recruitment
      • Business Books
      • Business Travel
      Most Read
      • Boomerang chief executives provide comfort in times of crisis
      • Matthew Desmond: ‘America does so much more to subsidise affluence than alleviate poverty’
    • Life & Arts
      Sections
      • Life & Arts Home
      • Arts
      • Books
      • Food & Drink
      • FT Magazine
      • House & Home
      • Style
      • Travel
      • FT Globetrotter
      Most Read
      • Serhiy Prytula: ‘The defence minister said: “Try to buy a satellite.” I thought he was joking’
      • I used AI to bet on horse-racing. Here’s what happened
      • Homebuyers chase their European dreams despite economic outlook
      • Gwyneth Paltrow, ‘stealth wealth’ star of the courtroom catwalk
      • Chinese artists test censorship’s new red line
    • HTSI
    MenuSearch
    • Home
    • World
    • US
    • Companies
    • Tech
    • Markets
    • Climate
    • Opinion
    • Work & Careers
    • Life & Arts
    • HTSI
    Financial Times
    SubscribeSign In

    Adidas AG

    Add to myFT Digest

    Add this topic to your myFT Digest for news straight to your inbox

    • Wednesday, 8 March, 2023
      Lex
      Adidas: Yeezy come, Yeezy go, Bjørn leader clears up the mess Premium content

      New chief must deal with aftermath of Kanye West tie-up before he can focus on turnround efforts

    • Wednesday, 8 March, 2023
      Adidas to pay ex-chief €15.9mn as it slashes dividend after Kanye West saga

      Kasper Rørsted to receive severance payment despite German sportswear group warning annual losses may reach $700mn

    • Friday, 10 February, 2023
      Lex
      Adidas: brand set to lose more ground as Yeezy losses widen Premium content

      Puma and Nike will remain a more comfortable fit for investors

    • Friday, 10 February, 2023
      Adidas shares slide as fallout from Kanye West tie-up deepens

      German group warns of possible hit of up to €700mn because of unsold Yeezy shoes

    • Friday, 23 December, 2022
      News in-depth
      Fear, misfortune and Kanye West: how Adidas lost its lustre

      German sportswear giant is reeling from a triple whammy of crises as it awaits its new chief

    • Wednesday, 30 November, 2022
      Top Adidas executive rebuked in ‘final warning’ over comments on diversity

      Chief sales officer Roland Auschel received a bigger bonus even after compliance investigation

    • Sunday, 27 November, 2022
      Football
      How cricket-crazy Pakistan became a major football factory

      ‘It’s not our favourite sport, but it’s good business,’ say the country’s soccer entrepreneurs

    • Thursday, 24 November, 2022
      Adidas to launch probe into claims about Kanye West playing pornography to staff

      Decision comes after a top shareholder demanded clarity about alleged incidents

    • Tuesday, 8 November, 2022
      Bjørn Gulden confirmed as Adidas chief executive

      World’s second-largest sportswear brand poaches rival boss from Puma

    • Friday, 4 November, 2022
      Adidas in talks to poach Puma chief Bjørn Gulden

      Gulden announced surprise departure from Puma on Friday

    • Tuesday, 1 November, 2022
      Lex
      Adidas/fantasy M&A: Yeezy would make buyout groups queasy Premium content

      Only the boldest buyout fund would back a bid at present

    • Saturday, 29 October, 2022
      Sport
      Adidas ditches Ye, but not all its problems Premium content

      F1 game-changer, the billionaire who’s avoiding football, women’s sport steals the show, and more.

    • Friday, 28 October, 2022
      Alex Barker
      Kanye: the tightrope of celebrity endorsements for brands

      Big companies are damaged when their famous partner implodes, but they survive and move on

    • Wednesday, 26 October, 2022
      Due Diligence
      ‘The greatest innovation in the history of bankruptcy’ Premium content

      Plus, how Adidas finally broke its ties with Kanye West after his anti-Semitic remarks; and the latest on a Hollywood merger gone somewhat wrong

    • Tuesday, 25 October, 2022
      Adidas ends tie-up with Kanye West after anti-Semitic remarks

      German group warns net profits will be up to €250mn lower following decision

    • Friday, 21 October, 2022
      Adidas shares tumble after second profit warning in three months

      German sportswear group hit by lower than expected sales

    • Thursday, 15 September, 2022
      Axel Springer SE
      Axel Springer boss was landlord to Adidas during campaign against sports brand

      Mathias Döpfner orchestrated stories against company for pausing rents without disclosing his interest

    • Tuesday, 23 August, 2022
      Lex
      Adidas/Rørsted: challenge from Chinese brands is an obstacle to getting back on track Premium content

      The German group’s chief insists that the overwhelming problem is China’s lockdowns

    • Monday, 22 August, 2022
      Adidas to change CEO early as it battles China slowdown

      German sportswear group will replace Kasper Rørsted in 2023, three years before his contract is up

    • Friday, 6 May, 2022
      Adidas cuts guidance as China lockdowns bite

      Quarterly sales slide amid supply chain disruption, store closures and rising costs

    • Tuesday, 8 March, 2022
      Adidas replaces China chief as sales suffer after consumer boycott over Xinjiang

      Sportswear brand loses market share to local rivals after nationalist backlash

    • Monday, 8 November, 2021
      Adidas asks employees to share personal data in diversity push

      Sportswear maker’s move to track data follows staff protests over racial inequality

    • Thursday, 12 August, 2021
      Mergers & Acquisitions
      Adidas sells Reebok for up to €2.1bn to Authentic Brands

      Deal draws line under ill-fated acquisition of US brand by German sportswear group

    • Thursday, 5 August, 2021
      Pandemic supply chain problems could cost Adidas €500m in sales this year

      World’s largest sportswear maker increases full-year guidance despite production shortages

    • Monday, 26 July, 2021
      LexPersonal & Household Goods
      Nike/Adidas: no Yeezy way out of Vietnam Premium content
    Previous page You are on page 1 Next page

    Useful links

    Support

    View Site TipsHelp CentreContact UsAbout UsAccessibilitymyFT TourCareers

    Legal & Privacy

    Terms & ConditionsPrivacy PolicyCookiesCopyrightSlavery Statement & Policies

    Services

    Share News Tips SecurelyIndividual SubscriptionsGroup SubscriptionsRepublishingExecutive Job SearchAdvertise with the FTFollow the FT on TwitterFT ChannelsSecondary Schools

    Tools

    PortfolioToday's Newspaper (ePaper)Alerts HubBusiness School RankingsEnterprise ToolsNews feedNewslettersCurrency Converter

    Community & Events

    FT CommunityFT Live EventsFT ForumsFT Board DirectorBoard Director Programme

    More from the FT Group

    Markets data delayed by at least 15 minutes. © THE FINANCIAL TIMES LTD 2023. FT and ‘Financial Times’ are trademarks of The Financial Times Ltd.
    The Financial Times and its journalism are subject to a self-regulation regime under the FT Editorial Code of Practice.
    Financial Times

    International Edition

    Subscribe for full access
    • Switch to UK Edition

    Top sections

    • Home
    • World
      • Global Economy
      • UK
      • US
      • China
      • Africa
      • Asia Pacific
      • Emerging Markets
      • Europe
      • War in Ukraine
      • Americas
      • Middle East & North Africa
      • Australia & NZ
    • US
      • US Economy
      • US Companies
      • US Politics & Policy
    • Companies
      • Banks in turmoil
      • Energy
      • Financials
      • Health
      • Industrials
      • Media
      • Professional Services
      • Retail & Consumer
      • Tech Sector
      • Telecoms
      • Transport
    • Tech
    • Markets
      • Alphaville
      • Markets Data
      • Cryptofinance
      • Capital Markets
      • Commodities
      • Currencies
      • Equities
      • Fund Management
      • Trading
      • Moral Money
      • ETF Hub
    • Climate
    • Opinion
      • Columnists
      • The FT View
      • Lex
      • Obituaries
      • Letters
    • Work & Careers
      • Business School Rankings
      • Business Education
      • Entrepreneurship
      • Recruitment
      • Business Books
      • Business Travel
    • Life & Arts
      • Arts
      • Books
      • Food & Drink
      • FT Magazine
      • House & Home
      • Style
      • Travel
      • FT Globetrotter
    • Personal Finance
      • Property & Mortgages
      • Investments
      • Pensions
      • Tax
      • Banking & Savings
      • Advice & Comment
      • Next Act
    • HTSI
    • Special Reports

    FT recommends

    • Lex
    • Alphaville
    • Lunch with the FT
    • FT Globetrotter
    • #techAsia
    • Moral Money
    • FTfm
    • Newsletters
    • Video
    • Podcasts
    • News feed
    • FT Live Events
    • FT Forums
    • Board Director Programme
    • myFT
    • Portfolio
    • Today's Newspaper (ePaper)
    • Crossword
    • Our Apps
    • Help Centre
    • Subscribe
    • Sign In