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    Adidas AG

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    • Wednesday, 20 September, 2023
      Kanye West did not mean antisemitic remarks, Adidas CEO claims

      Bjørn Gulden tells podcast that it was ‘unfortunate’ that scandal over controversial rapper ended brand partnership

      Adidas chief executive Bjørn Gulden
    • Thursday, 3 August, 2023
      Adidas pledges to donate €110mn to charity from Yeezy sale

      Second batch of remaining stock from group’s collaboration with Kanye West set to be sold this month

      Yeezy shoes on display in a New Jersey store
    • Monday, 24 July, 2023
      Adidas scores a hit with first batch of unsold Yeezy shoes

      German group received more than €500mn of orders in online sale after severing ties with Kanye West

      Yeezy shoes on display in a store
    • Wednesday, 5 July, 2023
      Adidas’s only female executive board member quits as exodus grows

      Amanda Rajkumar’s exit is latest in string of departures of senior women from German sportswear maker

      Amanda Rajkumar
    • Thursday, 11 May, 2023
      Adidas to sell Yeezy shoes and donate some of the proceeds

      German sports brand seeks to mitigate damage from ill-fated Kanye West partnership

      Yeezy shoes
    • Tuesday, 9 May, 2023
      Adidas to face pressure from big investor over Kanye West findings

      Group to be asked at annual meeting to disclose conclusions from probe into its handling of misconduct allegations

      A sign advertising Yeezy shoes in a US store
    • Friday, 5 May, 2023
      Lex
      Adidas: declining market share in China reflects growing strength of local brands   Premium content

      Consumer boycott against German group over its stance on Xinjiang has left big gap for Anta Sports and Li Ning

      People walk past an Adidas store in Beijing
    • Friday, 5 May, 2023
      Adidas shares jump as new chief says China business has turned the corner

      Sales trends are improving in world’s second-largest economy, says Bjørn Gulden

      An Adidas store in Beijing
    • Monday, 24 April, 2023
      Adidas goes local as it fights to overcome crisis in China

      New China boss appeals to Chinese consumers with patriotic clothing lines

      Adrian Siu
    • Wednesday, 8 March, 2023
      Lex
      Adidas: Yeezy come, Yeezy go, Bjørn leader clears up the mess Premium content

      New chief must deal with aftermath of Kanye West tie-up before he can focus on turnround efforts

      Adidas chief Bjørn Gulden at the company’s annual news conference in Herzogenaurach, Germany. on Wednesday
    • Wednesday, 8 March, 2023
      Adidas to pay ex-chief €15.9mn as it slashes dividend after Kanye West saga

      Kasper Rørsted to receive severance payment despite German sportswear group warning annual losses may reach $700mn

      Shrink-wrapped limited edition Adidas ‘Yeezy’ trainers in a shop in London
    • Friday, 10 February, 2023
      Lex
      Adidas: brand set to lose more ground as Yeezy losses widen Premium content

      Puma and Nike will remain a more comfortable fit for investors

      Yeezy trainers on display
    • Friday, 10 February, 2023
      Adidas shares slide as fallout from Kanye West tie-up deepens

      German group warns of possible hit of up to €700mn because of unsold Yeezy shoes

      A sign advertises Yeezy shoes made by Adidas in a US store
    • Friday, 23 December, 2022
      News in-depth
      Fear, misfortune and Kanye West: how Adidas lost its lustre

      German sportswear giant is reeling from a triple whammy of crises as it awaits its new chief

      Montage of Kanye  West with
    • Wednesday, 30 November, 2022
      Top Adidas executive rebuked in ‘final warning’ over comments on diversity

      Chief sales officer Roland Auschel received a bigger bonus even after compliance investigation

      Roland Auschel
    • Sunday, 27 November, 2022
      Football
      How cricket-crazy Pakistan became a major football factory

      ‘It’s not our favourite sport, but it’s good business,’ say the country’s soccer entrepreneurs

    • Thursday, 24 November, 2022
      Adidas to launch probe into claims about Kanye West playing pornography to staff

      Decision comes after a top shareholder demanded clarity about alleged incidents

      Kanye West pictured at a fashion show in Paris
    • Tuesday, 8 November, 2022
      Bjørn Gulden confirmed as Adidas chief executive

      World’s second-largest sportswear brand poaches rival boss from Puma

      Bjørn Gulden
    • Friday, 4 November, 2022
      Adidas in talks to poach Puma chief Bjørn Gulden

      Gulden announced surprise departure from Puma on Friday

      Bjørn Gulden
    • Tuesday, 1 November, 2022
      Lex
      Adidas/fantasy M&A: Yeezy would make buyout groups queasy Premium content

      Only the boldest buyout fund would back a bid at present

      Yeezy shoes made by Adidas are displayed in a shopfront window
    • Saturday, 29 October, 2022
      Sport
      Adidas ditches Ye, but not all its problems Premium content

      F1 game-changer, the billionaire who’s avoiding football, women’s sport steals the show, and more.

    • Friday, 28 October, 2022
      Alex Barker
      Kanye: the tightrope of celebrity endorsements for brands

      Big companies are damaged when their famous partner implodes, but they survive and move on

    • Wednesday, 26 October, 2022
      Due Diligence
      ‘The greatest innovation in the history of bankruptcy’ Premium content

      Plus, how Adidas finally broke its ties with Kanye West after his anti-Semitic remarks; and the latest on a Hollywood merger gone somewhat wrong

      Due Diligence logo
    • Tuesday, 25 October, 2022
      Adidas ends tie-up with Kanye West after anti-Semitic remarks

      German group warns net profits will be up to €250mn lower following decision

      Eric Liedtke and Kanye West in 2016
    • Friday, 21 October, 2022
      Adidas shares tumble after second profit warning in three months

      German sportswear group hit by lower than expected sales

      Adidas trainers in a store display
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