We use cookies and other data for a number of reasons, such as keeping FT Sites reliable and secure, personalising content and ads, providing social media features and to analyse how our Sites are used.
Add this topic to your myFT Digest for news straight to your inbox
Unless you’re a WPP shareholder, in which case bad luck
Ad agency lowers annual guidance after technology companies reduce marketing spend
Agency Ogilvy is pushing for more industry disclosure when lifelike virtual characters are used in ads
Technology platform will drastically speed up production of bespoke content for clients
World’s largest advertising group already uses the technology in some areas
Deal with private equity group highlights how the PR business has changed
Deal is expected to value the WPP-backed company at about $1.4bn
Group predicts revenues will rise this year despite economic turbulence
Advertising agency group is latest to improve outlook despite market headwinds
In an industry disrupted by tech, employees have options to seek higher salaries and fulfilment elsewhere
World’s biggest ad group is confident it can weather economic downturn as shares fall 8%
World’s largest advertising group beats expectations and raises forecasts for this year
Mark Read ‘very concerned’ about military action but predicts continuing rebound in global ad spend
Anarchic social network in discussion with WPP as it seeks to make profit without angering 330mn outspoken users
World’s largest advertising group says many businesses ‘are confident’ as they emerge from pandemic
Combination will create a communications company worth $917m
World’s largest ad agency pays $19m to settle allegations of improper payments in four countries
Deal for leading communications adviser in US mergers and activism would mark latest consolidation move
Owner of agencies Ogilvy and GroupM says revenues have returned to pre-pandemic levels faster than expected
Advertising group makes ‘malus adjustments’ to hundreds of thousands of pounds of incentives due to its former chief
Upbeat results from world’s biggest advertising group follows robust updates from rivals Publicis and Omnicom
Chief of London-based advertising group forecasts a ‘pretty strong ad market’ in 2021
French group says sales guidance impossible during Covid crisis but pledges to improve margins
The WPP co-founder on his acrimonious exit from the company he built — and whether biggest is always best
Bullish strategy from advertising group forecasts revenue growth of 3-4% a year after 2023
International Edition
