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A mix of digital and physical events is the future for the industry, says the watch fair’s boss
Two largest annual events align dates to stop big brands abandoning the format
Geneva’s fair stresses its superior luxury, but it lacks its Basel rival’s scale
Brands at the Geneva trade fair must respond to long-term threats
Plus watches from A Lange and Söhne, Richard Mille, Van Cleef & Arpels and more
At SIHH the brand will unveil the thinnest mechanical wrist watch ever created
The enthusiast immerses himself in his collection to clear his mind
The withdrawal of Cartier and Chanel creates space for smaller, younger brands
SIHH is an international draw and will now give smaller makers the chance to mix with the big league
Strong franc, slow global growth and smart devices all present challenges
The event provides an opportunity for companies to get to know their customers better
The Swiss National Bank’s decision to scrap its currency ceiling has unnerved the industry
Organisers want the fair to be hub for international launches by major Swiss brands
Geneva trade fair points to another subdued year, but long-term prospects are good
Event aims to raise awareness among Asian customers, says Nicholas Foulkes
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