Business class video. Building blocks: Lego’s next move
Business strategy
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Business strategy
Click to read the watch the video below and then answer the questions:
Building blocks: Lego’s next move
Explain how Lego adds value
Explain how Lego uses market segmentation
Analyse the sustainability challenges Lego faces
To compete further with rivals like Disney, Lego has two options: a) develop its theme park provision, or b) invest further in films. Assess both options and make a recommendation
Peter McGinn, Harton Academy
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