Geography class: How the KitKat went global
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IB DP: Global Interactions — Changing identities and cultures — glocalisation of branded commodities
Click to read the article below and then answer the questions:
State the number of local (Japanese) flavours of KitKat that have been created to date.
Describe an example of a globalised (when a product is developed and distributed globally but is also adjusted to accommodate consumers in a local market) KitKat flavour.
Explain the link between the Japanese phrase “kitto katsu” and the popularity of KitKats in Japan.
Suggest why a transnational corporation, such as Nestle, would want to globalise their products.
Richard Allaway, International School of Geneva/geographyalltheway.com
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