FT GuidesFinding your purposeHow chief executives and companies found meaning in their businessJames Quincey, Coca-Cola CEO, on why brands have to take a standThe soft-drinks maker faces a range of challenges as it seeks to reinvent itselfMark Bertolini, Aetna CEO: mindful of mortalityThe unconventional boss of the US health insurer distrusts hospitals and business school dogmaKazuo Inamori, Kyocera founder, on altruism in businessVeteran entrepreneur believes a company’s mission should be to provide its employeesHow a Columbia MBA took impresario Jordan Roth to the next stageHe landed one of the top jobs in New York half way through his programmeHow a pharmacist turned fintech entrepreneurMission to fight high drug prices drove Michael Rea to build Rx Savings websiteWhat would you like to know about getting ahead in your career?