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  • Supply and Demand

Click to read the article below and then answer the questions:

Legoland and Madame Tussauds owner to roll out surge pricing

  • Why would you expect to pay more in peak holiday season for tickets than on a rainy day in March? What does this imply about customers’ elasticity of demand?

  • What fixed costs do theme park vendors have? What about variable costs? 

  • How is surge pricing expected to affect profitability? 

  • How do fixed vs variable costs affect the decision to implement surge pricing?

Ariel Slonim at MRU Econinbox

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