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Exchanges are undeterred by market jitters as sponsorship splurge draws scrutiny
Platforms act as key decision makers on which digital assets are accessible to mainstream traders
Deal underscores growing ties between sport and digital assets
The backlash the advert has provoked feels like a symptom of a market that has lost some of its fizz
Digital asset exchange makes push into highly regulated US derivatives market
Little-known exchange paid $700m for stadium naming rights as it rides surge in bitcoin
Deal worth $700m to rebrand 20,000-seat venue comes as digital coins gain wider acceptance
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