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The Future of Marketing

‘Cookie apocalypse’ forces profound changes in online advertising. Plus: tech consultancies challenge global ad agencies on their own turf; marketers defend role of ‘human touch’ against march of AI; Burger King’s ‘chicken sandwich war’ marks revamp of CMO role

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How to combat the threat of Facebook ads in US elections
Solutions include verification after unconvincing response to Russian interference
‘Cookie apocalypse’ forces profound changes in online advertising
Will big platforms like Google gain from new browser rules on adtech?
Accenture spearheads consultancy v advertising turf war
Tech consultants compete for marketing and IT budgets — but agencies fight back
What marketers need to understand about their industry’s new technology
See through the hype to use tools effectively in a world that still needs human flair
Burger King marketing chief declares ‘chicken sandwich war’ in role revamp
Fernando Machado’s aggressive strategy is driving growth across the fast-food group
UK industry chief: ‘Advertising without trust is just noise’
A bigger public concern than data privacy is excessive and irrelevant advertising
Online platforms and media tackle embarrassing advert placements
Publishers try to avoid brand clashes with content — but fraud and extra cost still loom