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  • Business growth 

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AT&T nears deal to create $150bn streaming giant with Discovery

  • Explain what type of integration will occur if AT&T successfully buy Discovery

  • Analyse the likely motivations behind this method of integration

  • Assess two effects on competitors such as Netflix or Disney Plus if the proposed integration goes ahead

  • To respond to the strategic decisions taken by AT&T, Netflix has two options to safeguard its market share: invest in new content or reduce its price. Evaluate these two options and recommend which one Netflix should choose

Peter McGinn, Harton Academy

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