Business class: AT&T nears deal to create $150bn streaming giant with Discovery
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Click to read the article below and then answer the questions:
Explain what type of integration will occur if AT&T successfully buy Discovery
Analyse the likely motivations behind this method of integration
Assess two effects on competitors such as Netflix or Disney Plus if the proposed integration goes ahead
To respond to the strategic decisions taken by AT&T, Netflix has two options to safeguard its market share: invest in new content or reduce its price. Evaluate these two options and recommend which one Netflix should choose
Peter McGinn, Harton Academy
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