Emporio Armani SS16 show report Milan Fashion Week
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Even Giorgio Armani has noted the memo about fluidity. At Emporio Armani he was focused on “a new feminine figure” and a “determined form of grace”. Ease is everything in Milan, which has thus far seen a rainbow of colourful silks.
The Emporio Armani woman wore gauzy pastel pink organza and gently cuffed Bermuda shorts. She had borrowed a cement-coloured boyfriend blazer and duster coat. She wore flats, chunky pre-school caramel brown sandals or embellished Aladdin slippers with a pointed toe. Her soft muslin trousers were belted with toffee-coloured leather buckles, an accent that was also used on shoulder strapping.
There were splashy floral metallics, printed on softly tailored blazers, and pretty black-and-white butterfly prints. No pussy-cat bows — the season’s great style statement — here, but instead a gently knotted neck scarf.
Mr Armani’s offering to androgyny — he’s no stranger to a trending look, and besides, he’s been doing it for ever — was a deeply feminine but elegant affair. His hot-fix appliqué floral details were also very of the moment.
Best were the accessories: a smooshy brown bowling bag and hobo sack had a vintage feel — quite a departure for the brand. Armani wanted them to have an “on the road” feel. They were going in the right direction.
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