Business class: YouTube Shorts takes on TikTok in battle for younger users
The market
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Specification:
The market, marketing mix and strategy
Click to read the article below and then answer the questions:
YouTube Shorts takes on TikTok in battle for younger users
Calculate what YouTube Q3 revenues were forecast to have been as opposed to the actual result of $7.1bn (4)
Assess the importance to YouTube of function in its design mix (10)
Assess the consequences of YouTube operating in a dynamic market (12)
James Laird, St Andrews Catholic School
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