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  • Strategy and marketing

Click to read the article below and then answer the questions:

Ikea warns stock shortages likely to last another year

  • Explain one reason why Ikea has invested $2.2bn in new store formats 

  • Assess the impact on Ikea’s profitability of placing a heavy emphasis on sustainability 

  • To what extent has Ikea been able to mitigate threats in the external environment and transform these into opportunities?

Peter McGinn, Harton Academy

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