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  • Retrenchment / rationalisation

Click to read the article below and then answer the questions:

Mobiles were a ‘ball and chain’ for Dixons Carphone

  • Explain the importance to a business such as Curry’s of market research, given that it has ‘the opportunity to get back to growth’

  • The Carphone Warehouse website will soon be switched off — removing the final trace of a brand that was synonymous with mobiles for more than a quarter of a century. Mobile will be just another product category within Currys

    Assess the impact of this decision on Curry’s marketing capabilities 

  • Do you agree that focusing on the group’s own mobile network ID and offering a selection of handsets, credit, insurance and accessories will enable Curry’s to be more competitive in this dynamic market? Justify your view

Peter McGinn, Harton Academy

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