Business class video: Breaking into the livestream shopping market
Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter.
This article picked by a teacher with suggested questions is part of the Financial Times free schools access programme. Details/registration here.
Specification:
Marketing and new technology
Click to watch the short video below and then answer the questions:
Amazon Prime is a subscription service which offers members free next day delivery on items dispatched from Amazon warehouses. Assess whether ‘prime day’ events could provide Amazon with a competitive advantage in livestream shopping
Livestream shopping already seems to be a hit with Chinese consumers. Assess two factors that could affect demand for livestream shopping services
Assess the view that Amazon must embrace influencer marketing in order to appeal to changing social trends
Peter McGinn, Harton Academy
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