Business class: Nappy manufacturers shift focus in China from infants to elderly
Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter.
This article picked by a teacher with suggested questions is part of the Financial Times free schools access programme. Details/registration here.
Specification:
Marketing — product development and promotion. External influences: social change
Click to read the article below and then answer the questions:
Nappy manufacturers shift focus in China from infants to elderly
Calculate the percentage change in the forecast market value for adult incontinence products
Assess two suitable promotional strategies for a business such as Unicharm
Analyse the importance of online distribution for a business such as Unicharm
To what extent is social change the most important external influence on a business such as Unicharm?
Peter McGinn, Harton Academy
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