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Specification:

  • Marketing — product development and promotion. External influences: social change

Click to read the article below and then answer the questions:

Nappy manufacturers shift focus in China from infants to elderly

  • Calculate the percentage change in the forecast market value for adult incontinence products

  • Assess two suitable promotional strategies for a business such as Unicharm 

  • Analyse the importance of online distribution for a business such as Unicharm 

  • To what extent is social change the most important external influence on a business such as Unicharm?

Peter McGinn, Harton Academy

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