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Specification:

  • Price controls: Elasticity

Click to read the article below and then answer the questions:

Pepsi revenue declines after US consumers flinch at higher prices

  • Is demand for Pepsi elastic or inelastic? 

  • What information are you using to support your conclusion? 

  • Is there any information that contradicts your conclusion?

  • How does Pepsi’s pricing and response compare to that of Cadbury?

Ariel Slonim at MRU Econinbox

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