© Bloomberg

This article picked by a teacher with suggested questions is part of the Financial Times free schools access programme. Details/registration here.

Read our full range of US High School economics picks here.


  • Price controls: Elasticity

Click to read the article below and then answer the questions:

Pepsi revenue declines after US consumers flinch at higher prices

  • Is demand for Pepsi elastic or inelastic? 

  • What information are you using to support your conclusion? 

  • Is there any information that contradicts your conclusion?

  • How does Pepsi’s pricing and response compare to that of Cadbury?

Ariel Slonim at MRU Econinbox

Copyright The Financial Times Limited 2024. All rights reserved.
Reuse this content (opens in new window) CommentsJump to comments section

Follow the topics in this article


Comments have not been enabled for this article.