Tomi Ahmed (right) & Leo Gibbon, founders of IIUVO
Tomi Ahmed (right) & Leo Gibbon, founders of IIUVO © Tolu Gbadamosi

The effect of smelling IIUVO’s Bullshit candle is total: I am in the deep, dark depths of Dalston. The white tunnel I stand in is blindingly bright. On my feet are brown patent Marni wedges that make me feel like I am walking on a sticky moon. All the drinks I sip are laced with a new London vodka and have just the right amount of ice. Today, four years later, I am watching my son grind carrot crisps into the sofa; I breathe in deeply and remind myself that I have lived!

IIUVO Bullshit candle, from £55
IIUVO Bullshit candle, from £55

Tomi Ahmed, Camberwell born co-founder of IIUVO, needs no such reminder.  After launching the perfume and candle range in 2015 (candles from £55, perfumes from £145), the brand was hailed as elegant and stylish, with the likes of London’s Liberty and Harrods, Berlin’s Andreas Murkudis and Milan’s 10 Corso Como scooping it up.

IIUVO Bullshit fragrance, from £145
IIUVO Bullshit fragrance, from £145

This July, the first Bullshit fragrance is released, accompanied by A Soliloquy of Two Words – a written piece exploring Ahmed’s Nigerian roots, lived experience and art. He wants to continue expressing his vision through smell, music and any other creative form that takes his fancy. I deliver my own muttered soliloquy as Bullshit’s wonderful scent of citrus and pepper takes me away to a dimly lit dance floor: “we are only what we always were, but naked now”.

Copyright The Financial Times Limited 2024. All rights reserved.
Reuse this content (opens in new window) CommentsJump to comments section

Follow the topics in this article


Comments have not been enabled for this article.