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Specification:

Teacher themes Biology, health science, and anyone investigating food and drinks companies that claim their products can improve the way our bodies perform

IB DP TOK themes & AOKs Natural sciences, Language, Human sciences

Relevant BQ Experts

Key terms and ideas “Functional” drinks, Benefits, Claims, Prove, Evidence

Investigating Issues Pseudoscience

Exhibition prompt IAP-5 (evidence)

Click to read the article below and answer the questions:

Gillian Anderson wants us to find her G Spot

  • Have you come across the drinks brand ‘Prime’. Have you bought or tried one?

  • Why do they think they sell for so much money (around $10 per can)?

  • What examples does the article give of ‘functional’ drinks brands, and what claims do the manufacturers make for their products?

  • How accurate did the writer of the article seem to find these claims?

  • What advice does Professor Michael Heinrich from the UCL School of Pharmacy offer in assessing the effectiveness of these drinks?

  • Research the drinks brands mentioned in the article. What findings do you reach?

  • Overall, how can thinking critically ensure that we become intelligent consumers, and are not misled by pseudoscientific claims of manufacturers?

Michael Dunn, theoryofknowledge.net

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