Business class: Cinemas bank on Bond to put regular movie outings back in the diary
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Strategy and implementation
Click to read the article below and then answer the questions:
Explain the effect on a business such as Cineworld of operating in a dynamic market
Assess the view that streaming services have intensified the competitive environment in which cinemas operate
To what extent will differentiation strategies such as premium screenings help achieve sustained competitive advantage in the long term
Peter McGinn, Harton Academy
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