Specification: Market segmentation, Assessing Innovation

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Dublin’s first alcohol-free bar a sign of changing social mores

  • Use the "Segmentation, Targeting and Positioning" (STP) model to analyse the market for The Virgin Mary.
  • To what extent do you agree with the suggestion that "first mover advantage" means that accepting greater risks inevitably leads to greater rewards?

Richard Torpey, Aylesbury High School

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