School business: Dublin’s first alcohol-free bar
Market segmentation, Assessing Innovation
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Specification: Market segmentation, Assessing Innovation
Click to read the article below and then answer the questions:
Dublin’s first alcohol-free bar a sign of changing social mores
- Use the "Segmentation, Targeting and Positioning" (STP) model to analyse the market for The Virgin Mary.
- To what extent do you agree with the suggestion that "first mover advantage" means that accepting greater risks inevitably leads to greater rewards?
Richard Torpey, Aylesbury High School
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