Business class: The great Japanese toaster problem

This article picked by a teacher with suggested questions is part of the Financial Times free schools access programme. Details/registration here.

Specification:

• Marketing: Product decisions

Click to read the article below and then answer the questions:

The great Japanese toaster problem

• Analyse two reasons why Balmuda decided to add mobile phones to its product portfolio

• Assess the possible influences on pricing decisions undertaken by Balmuda

• Assess the importance of product design to a business such as Balmuda    

Peter McGinn, Harton Academy