Perfectly rosy perfumes
Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter.
We’re yearning to get back to nature, so the world of fragrance is putting on quite the garden party this summer. And this time, everyone’s invited. In the past, rose-inspired fragrances tended towards the too literal or slightly saccharine – but just like the blooms themselves, there’s now an interpretation for every olfactory persuasion, personality and mood: from heady, ornamental, sophisticated scents that belong on a manicured lawn to the lightest, petal-soft wisps-in-the-wind that impart a dab of innocent romance (think evening amble along a country lane). There are even edgy “tough-love” takes that are wholly unexpected. All are totally intoxicating.
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